Through that, the brand’s image is also broadened with prestigious and exclusive products. Therefore, private labels (NHR) are still being actively promoted by businesses, especially in the trend of frugal consumption.
The private label market is rich and diverse
Nowadays, when shopping at any supermarket or convenience store, we can see that the proportion of private label products in the product structure of retail businesses is increasing in quantity and type. .
The competition between NHR brands is expressed in many factors such as price, packaging, and the easiest way to identify according to the consumer’s eyes. Specifically, NHR is always displayed in a position that attracts buyers, and the label designs also change more and more subtly. Besides, focusing on product lines that are essential goods such as rice, sugar, cooking oil, paper towels, wet towels, toilet paper, washing powder, fabric softener, biological waste bags… NHR’s race is Retailers need a strong push and take the lead in product diversity in many other industries.
At the newly opened Satrafoods store on Tran Nao Street, An Binh Ward, Thu Duc City, Ms. Le Nguyet (residing in Thu Duc City) just put refined sugar products and Sen Viet organic rice under the Satra brand into her cart. just talked to us: “For nearly a year now, when buying cooking oil or rice, I often choose products with the Satra logo. Previously, when I went to the supermarket or convenience store, I often glanced at products carrying Satra’s logo. The retailer’s brand name was not really eye-catching, but that changed after many times I bought and tried a few products such as rice, cooking oil, toilet paper… with Satra’s logo. What impressed me was that The price is competitive compared to products of the same type but the quality is equivalent. In addition, I hope that NHR Satra will have more products to choose from according to your budget.”
Private label Satra: Strategy to meet all customer needs
Mr. Huynh Cong Trung, Director of Satra Product Development Department, said that all NHR products on the shelves in the Satra retail system (Satramart, Satrafoods) are produced exclusively according to Satra’s orders. Since orienting the development of NHR for its retail system, up to now, Satra has continuously renewed private label products, such as changing packaging designs, improving product quality… and achieving revenue along with a significant source of loyal customers.
Satra determines the goal of producing private label products with a variety of products, based on consumer tastes, putting quality first with competitive prices and aiming for “green consumption”. Therefore, Satra’s collaboration with Hoa Nang Company to launch the premium product ST25 Lua Tom Rice, the best rice in the world in 2019, is also a plan within the clean and green orientation. This is a rice product produced on land rotated between shrimp farming and rice growing. Satra’s ST25 Lua Tom rice is grown in the Thanh Phu area, Ben Tre province, and has a strong, fragrant flavor. When cooked, rice grains are softer, chewier and sweeter than other types of rice.
In addition, by understanding consumer tastes, Satra continues to research and negotiate with manufacturing units on supply and price policies and can completely compete with products of the same type.
Not only that, Satra boldly launches many types of NHR products to diversify usage needs. Specifically, there are 8 different types of tissue products alone, from Satra Eco box tissue tissue to Satra Eco multi-purpose tissue tissue; Eco roll toilet paper…; or towel products including Satra Eco antibacterial wet towels; Satra EcO wet wipes; Satra Eco multi-purpose cleaning towel… Regarding biological trash bags, there are also 6 types such as: Satra colored trash bags; Satra black garbage bags in many different sizes…
“Developing NHR has contributed to improving Satra’s reputation, creating trust in customers, while also handling input materials well, enhancing the processing capacity of production units. On the other hand, the product line Having your own brand also helps promote the strengths of the parent company’s distribution system.
In the coming time, we will research and launch more new products to serve the diverse shopping needs of consumers. At the same time, step by step promote internal linkage on the consumption of NHR products throughout the corporation”, Mr. Huynh Cong Trung, Director of SATRA Product Development Department shared. This also clearly shows the determination of the NHR SATRA brand in the upcoming development period.
