This year’s program honors reputable, effective businesses with many impressive achievements in restoring and developing production and business activities after the impact of the Covid-19 pandemic in 2021-2022.

Through survey activities on the press and media system, Saigon Trading Corporation Limited – One Member (SATRA) has been voted by the Council and trusted readers to be in the Top 10 Strong Brands 2022 – Retail Industry 2022. To achieve this result, Satra has well met the criteria of adaptability, sustainability and growth during the Covid-19 pandemic with criteria such as: Creativity, innovation, Applying digital technology in production and business activities, restructuring businesses, adjusting and changing corporate governance models, meeting market needs and requirements of the new context.

In this program, Vietnam Animal Industry Joint Stock Company (VISSAN) – a member of SATRA, was also honored with the Top 10 Strong Brands in Vietnam 2022 in the Agriculture and Food industry.

After a period when the economy suffered many difficulties and challenges due to the impact of the Covid-19 pandemic, Satra has always proactively implemented its dual goals: both maintaining and developing production and business activities, and ensure safety and welfare for all workers; At the same time, join hands to share with the community and society.

In 2022, Satra takes advantage of the opportunity to accelerate its retail business. Thereby, gradually shifting to improve service quality through building and developing towards the application of information technology and digital transformation, promoting retail work, focusing on improving management capacity. , operating; towards effective, safe and fast business operations.

To achieve these goals, Satra has made efforts to change the store’s appearance, combining on-site sales with sales on applications and social networking platforms. Satra gradually perfects its sales tools, thereby building products that meet each segment. Strengthen research, cooperation, and association with partners, research institutes… at home and abroad to effectively build, develop, and transform information technology systems, directly supporting product strategy. business and bring competitive advantage to Satra.

Regarding management activities, Satra has focused on directing member units to proactively prepare good sources of raw materials and goods to properly implement production, storage and business plans, especially food items. essential foods, fully and promptly meet market needs, and at the same time participate well in the Market Stabilization Program according to the city’s plan.

Along with being honored in the Top 10 Strong Brands in Vietnam 2022 in the Retail and Agriculture and Food industries, Satra doubled the joy of celebrating its 27th anniversary with many customer appreciation promotions.