These are retail businesses that have had stable business performance in the past, have good growth potential in the future and have promoted and applied achievements in innovation activities in their operations. production and business activities.

The program has political and social significance to raise awareness of the community and businesses about the importance, as well as objectively honor and promote innovation, creativity and innovation efforts in production activities. , business and management of enterprises.

The list of Top 10 Innovative and Effective Enterprises in Vietnam 2023 in the retail industry is selected based on groups of quantitative and qualitative criteria including:

Evaluate business performance and added value of businesses due to innovation, creativity, innovation including: Revenue, Profit, Growth rate, Investment efficiency for R&D…

Evaluation of business innovation, creativity and innovation based on key aspects such as:

i. Corporate culture of innovation to absorb new ideas, initiatives and create a critical environment; ability to face challenges and pressures of change.

ii. Budget allocation policy for R&D activities; number of R&D projects, number of patents… leadership vision, use of personnel and resource mobilization… for the goal of innovation and innovation for growth and effective business fruit.

iii. Strategy for innovation and creativity in products and services to improve competitiveness and create a unique position in the market.

List of Top 10 Innovative and Effective Businesses in Vietnam Retail Industry 2023 is posted on the program’s Information Portal 

Vietnam’s retail industry has maintained steady growth in recent years. From the expansion of traditional chain stores to the development of the online retail model, the retail industry has increased its presence and access to customers. Increased competition, increased regulation and multi-channel integration are important factors for the industry’s growth. Besides, creating a better customer experience and leveraging technology also plays an important role in attracting and retaining customers.

The modern retail market, including supermarkets, hypermarkets, shopping centers, convenience store chains… has become popular. Along with that is the change in development trends of technology and other industries, for example, the trend of transfer payments, QRcode, NFC… has changed profoundly in recent years. . To take advantage of the opportunities brought by the market, retail businesses in general and businesses in the List of Top 10 Innovative and Effective Business Enterprises (VIE10) in the retail industry in 2023 have invested in research. and develop applications with high levels of digital transformation and innovation to create sustainable and stable business results over time.

Outstanding innovative activities and achievements at some typical retail businesses in VIE10 in 2023 include operating the overall business management system SAP – ERP, considered the foundation, core framework of digital transformation, allowing expansion and connection with other ecosystems, and very new technologies such as AI camera, Ecommerce, CDP, Cloud…; or develop and upgrade purchasing and payment applications via e-wallets…

According to Viet Research’s research results in the retail industry, one of the important innovation trends in the industry is the transition from traditional sales channels to online business models. Many retail businesses on the VIE10 list have invested in website systems, mobile apps and many platforms with age-appropriate interfaces to create a convenient and flexible shopping experience. From a direct business perspective, store design, product layout, machinery and creative advertising are still maintained to create an attractive shopping space. Finally, customer loyalty programs and high-quality member and customer care services are also promoted to retain customers.

In addition, retail businesses are also focusing on creating unique products and services that suit the needs of contemporary consumers. Businesses invest in research and development and cooperate with domestic and foreign partners to launch new, innovative products and add value to customers. Businesses also lay the foundation for creative thinking and encourage new ideas from employees, creating favorable conditions for implementing innovation projects.

The highlight in innovation in retail businesses in general and typical retail businesses in VIE10 – Top 10 Innovative and Effective Business Enterprises in Vietnam’s retail industry 2023 is the implementation of replicating the concept Green and sustainable retail. Businesses have increased their use of environmentally friendly products and services, reducing waste and increasing recycling. At the same time, advertising and branding activities also promote messages about sustainability and community.

However, it is necessary to determine that the challenge of innovation in retail businesses is still a big challenge in terms of financial investment, exploiting human resources and keeping up with the times while still ensuring strategy. and correct construction thinking, consistent with technology and management trends. Overcoming this challenge, the prospects of Vietnamese retail enterprises will be very promising and full of potential.

It must be added that another prospect lies in the application of new technology such as artificial intelligence (AI), Internet of Things (IoT) and big data to improve the shopping experience and enhance business management. Innovation can help retail businesses better understand customers and their needs, thereby customizing business and marketing strategies, providing personalized service and creating an environment Smart and interactive shopping.

The ceremony to announce and honor businesses in the Top 10 Creative and Effective Businesses in Vietnam 2023 in the Retail industry will be held within the framework of Vietnam Business Forum – Creativity and Effective Business 2023 with theme Innovation for Development at Pullman Hotel, Hanoi on June 28, 2023 and posted on the Program’s information portal //vie10.vn/ and on mass media channels.

Source: //baodautu.vn/top-10-doanh-nghiep-sang-tao-va-kinh-doanh-hieu-qua-viet-nam-nganh-ban-le-d190766.html