{"id":13615,"date":"2024-09-26T17:09:54","date_gmt":"2024-09-26T10:09:54","guid":{"rendered":"https:\/\/upcltd.com\/?p=13615"},"modified":"2024-09-26T17:09:54","modified_gmt":"2024-09-26T10:09:54","slug":"satra-vao-top-10-cong-ty-ban-le-uy-tin-nam-2024","status":"publish","type":"post","link":"https:\/\/upcltd.com\/satra-vao-top-10-cong-ty-ban-le-uy-tin-nam-2024\/","title":{"rendered":"SATRA v\u00e0o Top 10 c\u00f4ng ty b\u00e1n l\u1ebb uy t\u00edn n\u0103m 2024"},"content":{"rendered":"

C\u00f4ng ty c\u1ed5 ph\u1ea7n B\u00e1o c\u00e1o \u0110\u00e1nh gi\u00e1 Vi\u1ec7t Nam (Vietnam Report) \u0111\u00e3 c\u00f4ng b\u1ed1 B\u1ea3ng x\u1ebfp h\u1ea1ng Top 10 C\u00f4ng ty B\u00e1n l\u1ebb uy t\u00edn n\u0103m 2024. Theo \u0111\u00f3, T\u1ed5ng C\u00f4ng ty Th\u01b0\u01a1ng m\u1ea1i S\u00e0i G\u00f2n \u2013 TNHH M\u1ed9t Th\u00e0nh vi\u00ean, v\u1edbi h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb Satra bao g\u1ed3m 3 trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i, 3 si\u00eau th\u1ecb t\u1ef1 ch\u1ecdn Satramart v\u00e0 chu\u1ed7i c\u1eeda h\u00e0ng th\u1ef1c ph\u1ea9m ti\u1ec7n l\u1ee3i Satrafoods, \u0111\u00e3 c\u00f3 t\u00ean trong danh s\u00e1ch Top 10 C\u00f4ng ty B\u00e1n l\u1ebb uy t\u00edn n\u0103m 2024 – Nh\u00f3m si\u00eau th\u1ecb t\u1ed5ng h\u1ee3p.<\/strong><\/em><\/p>\n

B\u1ea3ng danh s\u00e1ch Top 10 C\u00f4ng ty B\u00e1n l\u1ebb uy t\u00edn n\u0103m 2024 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean nguy\u00ean t\u1eafc khoa h\u1ecdc v\u00e0 kh\u00e1ch quan. C\u00e1c c\u00f4ng ty \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1, x\u1ebfp h\u1ea1ng d\u1ef1a tr\u00ean 3 ti\u00eau ch\u00ed ch\u00ednh: (1) N\u0103ng l\u1ef1c t\u00e0i ch\u00ednh th\u1ec3 hi\u1ec7n tr\u00ean b\u00e1o c\u00e1o t\u00e0i ch\u00ednh n\u0103m g\u1ea7n nh\u1ea5t; (2) Uy t\u00edn truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 b\u1eb1ng ph\u01b0\u01a1ng ph\u00e1p Media Coding – m\u00e3 h\u00f3a c\u00e1c b\u00e0i vi\u1ebft v\u1ec1 c\u00f4ng ty tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng c\u00f3 \u1ea3nh h\u01b0\u1edfng; (3) Kh\u1ea3o s\u00e1t \u0111\u1ed1i t\u01b0\u1ee3ng nghi\u00ean c\u1ee9u v\u00e0 c\u00e1c b\u00ean li\u00ean quan \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong th\u00e1ng 8-9\/2024.<\/p>\n

\"\"
\nC\u0169ng theo Vietnam Report, v\u1edbi \u0111\u1eb7c tr\u01b0ng ph\u1ee5 thu\u1ed9c v\u00e0o t\u00ednh chu k\u1ef3 c\u1ee7a n\u1ec1n kinh t\u1ebf, sau n\u0103m 2023 b\u1ecb \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1 b\u1edfi b\u1ed1i c\u1ea3nh kh\u00f3 kh\u0103n chung, s\u1ee9c c\u1ea7u gi\u1ea3m v\u00e0 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh gay g\u1eaft di\u1ec5n ra tr\u00ean th\u1ecb tr\u01b0\u1eddng qua cu\u1ed9c \u0111ua h\u1ea1 gi\u00e1, 8 th\u00e1ng \u0111\u1ea7u n\u0103m 2024, d\u00f9 t\u1ed1c \u0111\u1ed9 ph\u1ee5c h\u1ed3i kh\u00f4ng qu\u00e1 nhanh, th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb b\u01b0\u1edbc \u0111\u1ea7u d\u1ea7n c\u00f3 nh\u1eefng t\u00edn hi\u1ec7u kh\u1ea3 quan. Theo s\u1ed1 li\u1ec7u t\u1eeb T\u1ed5ng c\u1ee5c Th\u1ed1ng k\u00ea, ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng n\u1eeda \u0111\u1ea7u n\u0103m 2024 t\u0103ng 5,78% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i (trong khi c\u00f9ng k\u1ef3 n\u0103m 2023 t\u0103ng 2,68%).<\/p>\n

Theo T\u1ed5ng c\u1ee5c Th\u1ed1ng k\u00ea, doanh thu b\u00e1n l\u1ebb h\u00e0ng h\u00f3a 8 th\u00e1ng \u0111\u1ea7u n\u0103m 2024 \u01b0\u1edbc \u0111\u1ea1t 3.199,7 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng. D\u00f9 ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng d\u01b0\u01a1ng (+7,3% so v\u1edbi 8 th\u00e1ng \u0111\u1ea7u n\u0103m 2023) nh\u01b0ng v\u1eabn ch\u01b0a b\u1eb1ng t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a c\u00f9ng k\u1ef3 giai \u0111o\u1ea1n 2022-2023, cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb c\u1ea7n th\u00eam c\u00e1c n\u1ed7 l\u1ef1c m\u1ea1nh m\u1ebd v\u00e0 gi\u1ea3i ph\u00e1p \u0111\u1ed9t ph\u00e1 \u0111\u1ec3 th\u00fac \u0111\u1ea9y, t\u0103ng t\u1ed1c qu\u00e1 tr\u00ecnh ph\u1ee5c h\u1ed3i.<\/p>\n

\"\"K\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t ti\u1ebfn h\u00e0nh trong th\u00e1ng 9\/2024 c\u1ee7a Vietnam Report ghi nh\u1eadn ph\u1ea7n l\u1edbn ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ec3 hi\u1ec7n ni\u1ec1m tin v\u00e0o vi\u1ec7c n\u1ec1n kinh t\u1ebf Vi\u1ec7t Nam \u0111ang v\u1eadn \u0111\u1ed9ng theo chi\u1ec1u h\u01b0\u1edbng t\u00edch c\u1ef1c v\u1edbi xu th\u1ebf chuy\u1ec3n giao sang giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i v\u00e0 t\u0103ng tr\u01b0\u1edfng ng\u00e0y c\u00e0ng r\u00f5 n\u00e9t. T\u1ef7 l\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e1nh gi\u00e1 t\u00ecnh h\u00ecnh t\u00e0i ch\u00ednh c\u1ee7a b\u1ea3n th\u00e2n kh\u1ea3 quan h\u01a1n trong 12 th\u00e1ng t\u1edbi \u0111\u1ea1t 69,9% v\u00e0 s\u1ef1 l\u1ea1c quan n\u00e0y \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng c\u00f3 th\u1ec3 \u0111\u01b0a m\u1ee9c ti\u00eau d\u00f9ng c\u1ea3i thi\u1ec7n h\u01a1n trong t\u01b0\u01a1ng lai.<\/p>\n

Hi\u1ec7n nay, xu h\u01b0\u1edbng l\u1ef1a ch\u1ecdn n\u01a1i mua s\u1eafm ng\u00e0y c\u00e0ng \u0111\u00f2i h\u1ecfi s\u1ef1 \u0111a d\u1ea1ng v\u1ec1 h\u00e0ng h\u00f3a, minh b\u1ea1ch v\u1ec1 ngu\u1ed3n g\u1ed1c, gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd v\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb gia t\u0103ng t\u1eeb c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i, trong khi ch\u1ea5t l\u01b0\u1ee3ng, uy t\u00edn c\u1ee7a doanh nghi\u1ec7p b\u00e1n l\u1ebb v\u00e0 y\u1ebfu t\u1ed1 \u0111\u1ecba l\u00fd v\u1eabn gi\u1eef vai tr\u00f2 quan tr\u1ecdng. C\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb c\u1ea7n nhanh ch\u00f3ng th\u00edch \u1ee9ng v\u00e0 \u0111\u1ed5i m\u1edbi chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nh\u1eefng k\u1ef3 v\u1ecdng n\u00e0y, \u0111\u1ed3ng th\u1eddi n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

\"\"Theo k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t c\u1ee7a Vietnam Report, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i, khuy\u1ebfn m\u1ea1i v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft h\u1ea5p d\u1eabn \u0111\u00e3 v\u01b0\u01a1n l\u00ean v\u1ecb tr\u00ed th\u1ee9 hai trong top 6 \u01b0u ti\u00ean c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi l\u1ef1a ch\u1ecdn n\u01a1i mua h\u00e0ng. 87,1% ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho bi\u1ebft lu\u00f4n tham kh\u1ea3o c\u00e1c c\u1eeda h\u00e0ng kh\u00e1c nhau \u0111\u1ec3 so s\u00e1nh gi\u00e1 c\u1ea3 v\u00e0 t\u00ecm ki\u1ebfm c\u00e1c \u01b0u \u0111\u00e3i tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua s\u1eafm. M\u1eb7c d\u00f9 nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1, ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng s\u1eb5n s\u00e0ng \u0111\u00e1nh \u0111\u1ed5i ch\u1ea5t l\u01b0\u1ee3ng m\u00e0 \u0111ang t\u00ecm c\u00e1ch c\u00e2n b\u1eb1ng, tr\u1edf n\u00ean l\u00fd tr\u00ed h\u01a1n trong vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh, \u01b0u ti\u00ean nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 mang l\u1ea1i gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i, \u201cs\u0103n\u201d c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i \u0111\u1ec3 ti\u1ebft ki\u1ec7m.<\/p>\n

\"\" Vi\u1ec7c c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng gi\u1eefa gi\u00e1 tr\u1ecb nh\u1eadn \u0111\u01b0\u1ee3c v\u00e0 s\u1ed1 ti\u1ec1n chi tr\u1ea3, t\u00ecm ki\u1ebfm gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 cho t\u1eebng \u0111\u1ed3ng ti\u1ec1n b\u1ecf ra \u0111ang \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ef1c hi\u1ec7n theo \u0111\u00fang ti\u00eau ch\u00ed mua \u0111\u00fang gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m. V\u00ec v\u1eady, doanh nghi\u1ec7p c\u1ea7n t\u00edch h\u1ee3p hi\u1ec7u qu\u1ea3 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1, \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng, x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb d\u00e0i h\u1ea1n \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng cao c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Tr\u1ea3i qua giai \u0111o\u1ea1n bi\u1ebfn \u0111\u1ed9ng v\u00e0 nh\u1eefng kh\u00f3 kh\u0103n kinh t\u1ebf, ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n tr\u1edf n\u00ean th\u1eadn tr\u1ecdng h\u01a1n trong v\u1ea5n \u0111\u1ec1 chi ti\u00eau v\u00e0 t\u0103ng \u0111\u1ed9 nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1.<\/p>\n

K\u1ebft qu\u1ea3 ph\u00e2n t\u00edch Media Coding c\u1ee7a Vietnam Report ch\u1ec9 ra nh\u1eefng ch\u1ee7 \u0111\u1ec1 xu\u1ea5t hi\u1ec7n nhi\u1ec1u nh\u1ea5t tr\u00ean truy\u1ec1n th\u00f4ng v\u1edbi ng\u00e0nh b\u00e1n l\u1ebb trong 12 th\u00e1ng qua bao g\u1ed3m: (1) S\u1ea3n ph\u1ea9m; (2) Gi\u00e1; (3) T\u00e0i ch\u00ednh\/ K\u1ebft qu\u1ea3 kinh doanh; v\u00e0 (4) H\u00ecnh \u1ea3nh\/ PR\/ Scandals. T\u1ef7 l\u1ec7 xu\u1ea5t hi\u1ec7n c\u1ee7a ch\u1ee7 \u0111\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u00e3 t\u0103ng nh\u1eb9 so v\u1edbi c\u00f9ng k\u1ef3 v\u00e0 \u0111\u1ee9ng \u0111\u1ea7u v\u1edbi 17,3% t\u1ed5ng s\u1ed1 tin m\u00e3 h\u00f3a, khi doanh nghi\u1ec7p ng\u00e0nh b\u00e1n l\u1ebb mu\u1ed1n truy\u1ec1n t\u1ea3i v\u00e0 kh\u1eb3ng \u0111\u1ecbnh tr\u01b0\u1edbc c\u00f4ng ch\u00fang nh\u1eefng th\u00f4ng tin v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 t\u00ednh \u0111a d\u1ea1ng h\u00f3a c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, tr\u01b0\u1edbc s\u1ef1 nh\u1ea1y c\u1ea3m c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u1ed1i v\u1edbi gi\u00e1 c\u1ea3, th\u00f4ng tin xoay quanh c\u00e1c \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 gi\u00e1 \u0111\u1ec3 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi kh\u1ea3 n\u0103ng chi tr\u1ea3 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i, khuy\u1ebfn m\u1ea1i c\u1ee7a doanh nghi\u1ec7p c\u0169ng \u0111\u01b0\u1ee3c xu\u1ea5t hi\u1ec7n v\u1edbi t\u1ea7n su\u1ea5t cao tr\u00ean truy\u1ec1n th\u00f4ng, li\u00ean t\u1ee5c t\u0103ng qua c\u00e1c n\u0103m v\u00e0 v\u01b0\u01a1n l\u00ean v\u1ecb tr\u00ed th\u1ee9 hai v\u1ec1 l\u01b0\u1ee3ng th\u00f4ng tin m\u00e3 h\u00f3a.<\/p>\n

\"\"\u0110\u00f3ng vai tr\u00f2 m\u1eaft x\u00edch quan tr\u1ecdng trong chu\u1ed7i cung \u1ee9ng h\u00e0ng h\u00f3a, v\u1ecb th\u1ebf c\u1ea7u n\u1ed1i gi\u1eefa s\u1ea3n xu\u1ea5t v\u00e0 ti\u00eau d\u00f9ng, ng\u00e0nh b\u00e1n l\u1ebb l\u00e0 m\u1ed9t trong nh\u1eefng tr\u1ee5 c\u1ed9t c\u1ed1t l\u00f5i \u0111\u1ecbnh h\u00ecnh c\u1ea5u tr\u00fac kinh t\u1ebf qu\u1ed1c gia. D\u00f9 t\u1ed1c \u0111\u1ed9 ph\u1ee5c h\u1ed3i ch\u01b0a th\u1ef1c s\u1ef1 m\u1ea1nh m\u1ebd, song trong 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2024, th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb \u0111\u00e3 cho th\u1ea5y nh\u1eefng t\u00edn hi\u1ec7u kh\u1ea3 quan v\u00e0 m\u1edf ra vi\u1ec5n c\u1ea3nh h\u1ee9a h\u1eb9n h\u01a1n trong nh\u1eefng th\u00e1ng ti\u1ebfp theo, song h\u00e0nh v\u1edbi tri\u1ec3n v\u1ecdng t\u00edch c\u1ef1c c\u1ee7a n\u1ec1n kinh t\u1ebf. D\u00f9 c\u00f2n \u0111\u1ed1i m\u1eb7t nhi\u1ec1u th\u00e1ch th\u1ee9c mang t\u00ednh h\u1ec7 th\u1ed1ng c\u0169ng nh\u01b0 nh\u1eefng \u1ea9n s\u1ed1 r\u1ee7i ro, c\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb \u0111\u00e3 v\u00e0 \u0111ang \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 c\u1ea3i thi\u1ec7n b\u1ee9c tranh kinh doanh, l\u1ea5y l\u1ea1i \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng v\u00e0 \u0111\u1ea7u t\u01b0 cho n\u1ec1n m\u00f3ng th\u00e0nh c\u00f4ng b\u1ec1n v\u1eefng.<\/p>\n

Theo: https:\/\/vietnamreport.net\/Top-10-Cong-ty-Ban-le-uy-tin-nam-2024-10962-1067.html<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00f4ng ty c\u1ed5 ph\u1ea7n B\u00e1o c\u00e1o \u0110\u00e1nh gi\u00e1 Vi\u1ec7t Nam (Vietnam Report) \u0111\u00e3 c\u00f4ng b\u1ed1 B\u1ea3ng x\u1ebfp h\u1ea1ng Top 10 C\u00f4ng ty B\u00e1n l\u1ebb uy t\u00edn n\u0103m 2024. Theo \u0111\u00f3, T\u1ed5ng C\u00f4ng ty Th\u01b0\u01a1ng m\u1ea1i S\u00e0i G\u00f2n \u2013 TNHH M\u1ed9t Th\u00e0nh vi\u00ean, v\u1edbi h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb Satra bao g\u1ed3m 3 trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i, […]<\/p>\n","protected":false},"author":7,"featured_media":13616,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15,13],"tags":[],"class_list":["post-13615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tong-cong-ty","category-tin-satra"],"acf":[],"_links":{"self":[{"href":"https:\/\/upcltd.com\/wp-json\/wp\/v2\/posts\/13615"}],"collection":[{"href":"https:\/\/upcltd.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/upcltd.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/upcltd.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/upcltd.com\/wp-json\/wp\/v2\/comments?post=13615"}],"version-history":[{"count":1,"href":"https:\/\/upcltd.com\/wp-json\/wp\/v2\/posts\/13615\/revisions"}],"predecessor-version":[{"id":13626,"href":"https:\/\/upcltd.com\/wp-json\/wp\/v2\/posts\/13615\/revisions\/13626"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/upcltd.com\/wp-json\/wp\/v2\/media\/13616"}],"wp:attachment":[{"href":"https:\/\/upcltd.com\/wp-json\/wp\/v2\/media?parent=13615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/upcltd.com\/wp-json\/wp\/v2\/categories?post=13615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/upcltd.com\/wp-json\/wp\/v2\/tags?post=13615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}